India's Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry organised a Buyer-Seller Meet (BSM) in association with Jammu and Kashmir Trade Promotion Organization (JKTPO) in a bid to uplift the condition of artisans in the country.
The event was held under the "One District One Product" (ODOP) initiative at the banquet hall of the Sher-i-Kashmir International Conference Center on Saturday (30 July).
The Buyer-Seller meet provided sellers of the valley a good returns with no presence of middlemen.
Sellers, traders, farmers, and aggregators from various districts of Jammu & Kashmir showcased their products which are unique to the valley including world-famous Kashmiri saffron, hand-knotted carpets, Pashmina shawls, Kashmir Willow bats, crewel, and more.
The handmade products of Kashmiri art like carpets, shawls, wood carving, crewel and embroidery work were not getting better rates despite their fine quality. It has been reported that many artisans have changed their profession and thus in a bid to promote local artwork and uplift the artisan community, the government organised the meet.
Emphasising the excellent quality of Kashmiri products, DPIIT Additional Secretary Sumita Dawra told ANI, "We all know that the quality of products in Jammu and Kashmir is excellent. The purpose of the meet is to provide economic value to the local artisans on a larger scale."