Media giants in pitch battle for India cricket rights
Skip to main content
  • Home
  • Economy
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
  • Epaper
  • More
    • Subscribe
    • COVID-19
    • Bangladesh
    • Splash
    • Videos
    • Games
    • Long Read
    • Infograph
    • Interviews
    • Offbeat
    • Thoughts
    • Podcast
    • Quiz
    • Tech
    • Archive
    • Trial By Trivia
    • Magazine
    • Supplement
  • বাংলা
The Business Standard

Friday
August 19, 2022

Sign In
Subscribe
  • Home
  • Economy
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
  • Epaper
  • More
    • Subscribe
    • COVID-19
    • Bangladesh
    • Splash
    • Videos
    • Games
    • Long Read
    • Infograph
    • Interviews
    • Offbeat
    • Thoughts
    • Podcast
    • Quiz
    • Tech
    • Archive
    • Trial By Trivia
    • Magazine
    • Supplement
  • বাংলা
FRIDAY, AUGUST 19, 2022
Media giants in pitch battle for India cricket rights

Sports

Reuters
12 June, 2022, 02:30 pm
Last modified: 12 June, 2022, 02:34 pm

Related News

  • Chahar, openers power India to mammoth win in 1st ODI
  • Shahbaz Ahmed earns maiden India call-up, replaces injured Washington Sundar
  • 'It's going the way as football in Europe': Kapil Dev says ICC must protect Test, ODI formats amid rise of T20 leagues
  • Why the tri-series has disappeared from international cricket
  • IPL media rights: How cricket’s most valued e-auction was set up

Media giants in pitch battle for India cricket rights

"At renewal value of $5 to $6 billion or more, the rights would require the winner to attain significant scale in the $20 billion competitive streaming and TV industry," Shah said.

Reuters
12 June, 2022, 02:30 pm
Last modified: 12 June, 2022, 02:34 pm
Media giants in pitch battle for India cricket rights

Disney, Sony, and India's Reliance will vie on Sunday for media rights to the Indian Premier League (IPL), the world's richest cricket league, expected to fetch up to $6 billion.

The IPL, counting top Indian industrialists and Bollywood stars such as Shah Rukh Khan among its franchise owners, is often seen as a surefire ticket to high TV ratings and growth in India's booming online streaming space.

But while the digital and television rights for 2023 to 2027 are expected to more than double the 163.48 billion rupees ($2.09 billion) that Star India, now owned by Walt Disney Co, paid in 2017 for the rights through this year, some observers say caution may be setting in.

"There is also a global shift toward saner valuations, where investor expectations have shifted from 'growth-at-any-cost' to 'growth-with-profitability'," said Mihir Shah, vice president of consultants Media Partners Asia.

India's cricket board (BCCI) will begin the online bidding for the rights from 0530 GMT on Sunday, treasurer Arun Singh Dhumal told Reuters. Results are expected later on Sunday.

"IPL is the hottest property in cricket and it has just been expanded to a 10-team tournament, which means there will be more matches," Dhumal said. "All of it should reflect in the value of the new media rights, which we expect to be significantly higher than our previous deal."

Gujarat Titans, owned by European buyout firm CVC, won the 15th edition of the league, beating Rajasthan Royals in the May 29 final in front of more than 100,000 fans in Ahmedabad.

The glitzy T20 league draws the planet's best cricket talents for two months of fast-paced matches played to packed stadiums with cheerleaders and live music.

But in a sign of potential limits to the boom, Amazon.com Inc (AMZN.O) pulled out of the bidding process on Friday, saying it did not think it was viable growth option for the company in India.

Reliance Industries Ltd will bid through its broadcasting joint venture, Viacom 18. Sony Corp's India unit and local broadcaster Zee Entertainment are in merger talks but will bid separately.

"Viacom 18 will probably be the most aggressive of the three main players, because this builds into their long-term plans, including upping valuation for a possible Jio IPO in the future," a source with knowledge of the company's plans told Reuters.

The e-bidding process will be for broadcast rights, digital rights, and a bespoke package that includes rights for high-value matches as well as rights to broadcast in foreign territories.

Last time, Star India won a consolidated bid that gave it broadcasting rights on both television and digital platforms.

"At renewal value of $5 to $6 billion or more, the rights would require the winner to attain significant scale in the $20 billion competitive streaming and TV industry," Shah said.

Cricket

India Cricket Team / bcci / IPL

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Photo: Collected
    India will also be ashamed of FM Momen's statement: Quader
  • Photographer: NurPhoto/NurPhoto
    India aims to copy China, but not in lending-by-app craze
  • Tariff Commission recommends fixing prices of packaged sugar, pulses
    Tariff Commission recommends fixing prices of packaged sugar, pulses

MOST VIEWED

  • Not as head coach, Sridharan Sriram to be appointed as technical consultant of Bangladesh T20I team
    Not as head coach, Sridharan Sriram to be appointed as technical consultant of Bangladesh T20I team
  • Sabbir Rahman among runs after national team recall
    Sabbir Rahman among runs after national team recall
  • Photo: Courtesy
    Chahar, openers power India to mammoth win in 1st ODI
  • Photo: Courtesy
    T Sports to broadcast FIFA World Cup 2022 in Bangladesh
  • Photo: ICC
    Perform in one format, get picked for another: Asia Cup selection highlights deep-rooted problems
  • Siddons keen to resolve Tigers' power-hitting puzzle
    Siddons keen to resolve Tigers' power-hitting puzzle

Related News

  • Chahar, openers power India to mammoth win in 1st ODI
  • Shahbaz Ahmed earns maiden India call-up, replaces injured Washington Sundar
  • 'It's going the way as football in Europe': Kapil Dev says ICC must protect Test, ODI formats amid rise of T20 leagues
  • Why the tri-series has disappeared from international cricket
  • IPL media rights: How cricket’s most valued e-auction was set up

Features

Illustration: TBS

China-Bangladesh currency clearance agreement can increase trade by 'an unimaginable scale': Li Jiming, Ambassador of China

9h | Interviews
Postcrossing (which connects people through its website) is a system built for postcard enthusiasts, where anyone can sign up and create an account for free. Photo: Noor A Alam

Postcrossers: Reviving a lost art with strangers and postcards

8h | Panorama
We will be facing massive, recurring challenges in the coming years no matter what. Photo: Reuters

Holes in the recession story

1d | Panorama
Illustration: Bloomberg

What nonmonogamy can teach moonlighters and job jugglers

1d | Pursuit

More Videos from TBS

Amazing folding smartphone

Amazing folding smartphone

46m | Videos
How Russia gets advantage for geographical location?

How Russia gets advantage for geographical location?

2h | Videos
Is textbooks enough for students?

Is textbooks enough for students?

2h | Videos
134-year-old traditional sandwich of New York

134-year-old traditional sandwich of New York

7h | Videos

Most Read

1
From left Afzal Karim, Murshedul Kabir and Mohammad Jahangir
Banking

Sonali, Agrani and Rupali banks get new MDs

2
Russia now offers Bangladesh finished oil
Energy

Russia now offers Bangladesh finished oil

3
Photo: TBS
Bangladesh

5 crushed to death as BRT girder falls on car in Uttara

4
Photo: Collected
Economy

Bangladesh is not in a crisis situation: IMF

5
Dollar price drops by Tk8 in kerb market
Economy

Dollar price drops by Tk8 in kerb market

6
Eight more banks make unusual gains from forex dealings
Banking

Eight more banks make unusual gains from forex dealings

EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2022
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net