How to compete against the five technological giants
Skip to main content
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
The Business Standard

Saturday
January 28, 2023

Sign In
Subscribe
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
SATURDAY, JANUARY 28, 2023
How to compete against the five technological giants

Panorama

TBS Report
07 January, 2022, 05:00 pm
Last modified: 07 January, 2022, 05:00 pm

Related News

  • Further improve ease of doing business to utilise country’s potential, investors urge
  • Largest biz summit in Mar to showcase trade opportunities
  • Global CEOs' recipe for survival, business growth in tough times
  • Business trusted most in a more polarized world, report says
  • Hill tract businesses fear loss as tourism slows during peak season 

How to compete against the five technological giants

It is not an impossible task to beat tech giants

TBS Report
07 January, 2022, 05:00 pm
Last modified: 07 January, 2022, 05:00 pm
Infograph: TBS
Infograph: TBS

The big 5 have carefully eliminated their competitors and retained market dominance in several ways including:

  1. Horizontal Integration - Simply put, these companies aggressively expand by buying out their competitors. This strategy leaves consumers with no choice. Not only does horizontal integration eliminate competition, it also bolsters their revenue. If you're not being bought out, you're being forced out.

  2. Necessary Interdependence - The other way competitors are controlled is by forcing an interdependence. The tech companies control basic and necessary services such as cloud computing and in order to function, other companies are forced to rely on them.

  3. Consumer Intelligence - Each of these companies focus on gathering user data just to be a step ahead of not only their users but also other competitors. They have the resources to invest heavily in this. No one understands the needs of consumers better than them and as a result they are the preferred option.

It is not an impossible task to beat tech giants. 

  • Companies like Snapchat, Linkedin, Twitter are major competitors for Facebook.

  • Spotify competed against Apple and Google in terms of music streaming and they are now worth more than $50 billion.

  • Since the pandemic, Zoom has emerged as a force to be reckoned with in the video conferencing market and they are also worth more than $50 billion.

  • Shopify challenged Amazon and is now worth more than $100 billion.

So how can competitors beat Amazon, Facebook, Google, Microsoft and Apple

  • Focus on branding

  • Ensure customer loyalty

  • Build a friendly user interface 

  • Offer niche products

  • Differentiate your product

  • If you can't differentiate, improve your product

  • Differentiate your company structure

  • Plan for the long term instead of going out with a quick bang

  • Don't create an ads business, prioritise the user. It is also difficult to beat the top 5 when it comes to ads.

Features / Top News

Tech giants / business / strategy

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • The Bombay blood type: A rare blood group in urgent need of database
    The Bombay blood type: A rare blood group in urgent need of database
  • Photo: TBS
    TBS Roundtable: What lies ahead in 2023
  • Photo: TBS
    BNP's march to 'restore democracy' in Dhaka begins

MOST VIEWED

  • Now is the time to focus on FDI composition
    Now is the time to focus on FDI composition
  • Snipe in flight. Photo: Enam Ul Haque
    Baikka Beel: 'A world where snipe work late'
  • Island hopping in Bangladesh?
    Island hopping in Bangladesh?
  • Illustration: TBS
    HC verdict moves the needle on recognising single motherhood
  • According to the CAB president Ghulam Rahman, one of the most common complaints of consumers is being deceived by sellers when it comes to the weight of goods. Photo: TBS
    Has the Directorate improved consumer rights in Bangladesh?
  • A 2022 survey of 1,000 companies by professional services consultancy PwC found that between a sixth and a quarter had used AI in recruitment or employee retention in the past 12 months. Illustration: Bloomberg
    AI is coming to your workplace. Is the world ready?

Related News

  • Further improve ease of doing business to utilise country’s potential, investors urge
  • Largest biz summit in Mar to showcase trade opportunities
  • Global CEOs' recipe for survival, business growth in tough times
  • Business trusted most in a more polarized world, report says
  • Hill tract businesses fear loss as tourism slows during peak season 

Features

Snipe in flight. Photo: Enam Ul Haque

Baikka Beel: 'A world where snipe work late'

59m | Panorama
Photo: Noor-A-Alam

Pet cafes: Where love for food and animals cohabit

1h | Food
Illustration: TBS

How MFS is turbocharging national economy

4h | Thoughts
Now is the time to focus on FDI composition

Now is the time to focus on FDI composition

6h | Panorama

More Videos from TBS

Kajol’s road paintings bring change in Gafargaon

Kajol’s road paintings bring change in Gafargaon

1d | TBS Stories
Carew & Company witnessed a remarkable growth

Carew & Company witnessed a remarkable growth

1d | TBS Stories
Gavi may have to leave Camp Nou

Gavi may have to leave Camp Nou

17h | TBS SPORTS
After all the controversies, how is Shah Rukh Khan's ‘Pathaan’?

After all the controversies, how is Shah Rukh Khan's ‘Pathaan’?

19h | TBS Entertainment

Most Read

1
Picture: Collected
Bangladesh

US Embassy condemns recent incidents of visa fraud

2
Four top bankers arrested in DSA case filed by S Alam group 
Bangladesh

Four top bankers arrested in DSA case filed by S Alam group 

3
Illustration: TBS
Banking

16 banks at risk of capital shortfall if top 3 borrowers default

4
Photo: Collected
Splash

Hansal Mehta responds as Twitter user calls him 'shameless' for making Faraaz

5
A frozen Beyond Burger plant-based patty. Photographer: AKIRA for Bloomberg Businessweek
Bloomberg Special

Fake meat was supposed to save the world. It became just another fad

6
Representational Image
Banking

Cash-strapped Islami, Al-Arafah and National turn to Sonali Bank for costly fund

EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2023
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net