The question is more pertinent today: Why another newspaper in this already crowded media ecology?
The answer is simple. The Business Standard comes out from today not to be yet-another or a had-been. It will stand apart from the crowd. But how?
TBS comes with a clear-eyed understanding. The Print is dying. But not the content. It is not that people are not reading, but they read what matters to them, they read what makes sense, they read what makes them understand life.
The Business Standard is here to make that crucial connection. It is born today as a business newspaper to make the complex world of business, economics and policy making meaningful to its readers.
And we will do it with the best of our combined experience, creativity and sincerity.
As Bangladesh becomes more and more connected with the complex global business model, our readers need to know the system that moulds their lives. They need to distinguish good policies from bad policies.
They need to make sense of this complex yet exciting world of economics that is the pulse of life.
Being a specialised newspaper, we want to help you understand the world where policies, laws, technologies interact on a grand level.
We shall tell these stories in simple ways, with visuals and explainers to support the story telling.
And TBS wants to tell the story of how we are marching forward since the Father of the Nation, Bangabandhu Sheikh Mujibur Rahman, laid the cornerstone for the economy imbued with the idea of social justice in a war ravaged nation. We want to help you keep that flame of hope burning in yourself all the time, through thick and thin, as we, as a people, had kept it alive all through the nine months of the War of Independence.
Our ultimate goal is to serve our readers and to contribute to the country's continued economic growth.