Samsung Electronics logs double-digit growth for two consecutive years
Samsung Electronics has recently been recognised as one of the top 5 Best Global Brands 2022 by Interbrand, a global brand consultancy, registering a double-digit growth in brand value for two consecutive years.
According to Interbrand, Samsung's brand value was evaluated for $87.7 billion – up by 17% compared to last year's growth that stood at $74.6 billion in 2021. With this, the company has been able to make it into top 5 for three years in a row, said a press release.
Every year, Interbrand announces the names of the best global brands, taking into account a number of factors including financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. This year, Interbrand has noted Samsung Electronics' continuous efforts to restore its financial performance to near pre-pandemic levels and innovate products for enhanced customer experience.
Other factors mentioned by Interbrand as contributing factors to Samsung Electronics' journey to one of the top 5 places include creation of the Device eXperience Division to increase synergy and provide a seamless experience to customers, launching of the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience, integration of the SmartThings across its product categories for an inclusive ecosystem and a multi-device experience, introduction of Samsung's Future Generation Lab and development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment.
"Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers. In return, the entire company will work together as a team to provide a better and more satisfying customer experience", said YH Lee, executive vice president and chief marketing officer of Samsung Electronics.
According to the media release, following the global trend, Samsung is playing a phenomenal role in delivering great value propositions in Bangladesh. Samsung is ranked as no. 1 mobile handset brand in Bangladesh, consecutively for 4 years, by the only local Brand Equity study available in Bangladesh, conducted by Bangladesh Brand Forum. Samsung is also playing the lead role is marketing top notch Consumer electronics items, such as tv, refrigerator, washing machine, microwave oven & air conditioner. Samsung as a brand, has become synonymous to "innovation" in Bangladesh with its breakthrough products. Samsung is literally defining the category it is operating in Bangladesh, with its recent innovations. Samsung Galaxy Fold/Flip series, Samsung Neo QLED 8K TVs- to name a few. With an effort to deliver the most updated technology to mass, Samsung also introduced a new model named Samsung Galaxy A04s, which provides optimum functionality as a budget handset. Samsung's CE products also offers a very wide range to choose from, to cater each socio-economic segment.
Apart from this achievement, Samsung Electronics has recently been ranked No1 by Forbes as the World's Best Employers 2022. The brand has been recognized as the Best Employer for the third consecutive years. Based on the score marked in different categories such as image, economic footprint, talent development, gender equality and social responsibility, Forbes declares best employers every year. As a global organisation, Samsung Electronics always prioritises its employees and is committed to providing the best work culture to its employees, said the media release.
