Brahmanbaria man’s Shidol wins customers’ heart
Skip to main content
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
The Business Standard

Monday
January 30, 2023

Sign In
Subscribe
  • Home
  • Economy
    • Aviation
    • Bazaar
    • Budget
    • Industry
    • NBR
    • RMG
    • Corporates
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Features
    • Book Review
    • Brands
    • Earth
    • Explorer
    • Fact Check
    • Family
    • Food
    • Game Reviews
    • Good Practices
    • Habitat
    • Humour
    • In Focus
    • Luxury
    • Mode
    • Panorama
    • Pursuit
    • Wealth
    • Wellbeing
    • Wheels
  • Epaper
  • More
    • Subscribe
    • Videos
    • Thoughts
    • Splash
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • COVID-19
    • Games
    • Long Read
    • Interviews
    • Offbeat
    • Podcast
    • Quiz
    • Tech
    • Trial By Trivia
    • Magazine
  • বাংলা
MONDAY, JANUARY 30, 2023
Brahmanbaria man’s Shidol wins customers’ heart

Bazaar

Azizul Shonchay
25 December, 2021, 10:15 am
Last modified: 25 December, 2021, 02:32 pm

Related News

  • Lawyers to boycott 2 courts in Brahmanbaria till 30 January
  • B’baria by-polls: Expelled BNP leader Sattar begins electioneering
  • Expelled JP leader withdraws from B’baria by-polls
  • Brahmanbaria-2 by-polls: 3 pro-AL candidates withdraw nominations
  • B'baria lawyers withdraw work boycott, still demand removal of 2 judges

Brahmanbaria man’s Shidol wins customers’ heart

Azizul Shonchay
25 December, 2021, 10:15 am
Last modified: 25 December, 2021, 02:32 pm
Pran Bandhu Das sits at his dried fish shop while his son Ratan Das is busy sorting the fish. Photo: TBS
Pran Bandhu Das sits at his dried fish shop while his son Ratan Das is busy sorting the fish. Photo: TBS

There are other shops selling dried fish at Aruail Bazar under Brahmanbaria Sarail, but a particular shop draws most of the buyers who line up in front of it to buy Shidol, a specially prepared dried fish, despite that the price here is higher compared to other shops. 

Asked about the secret, Pran Bandhu Das, owner of the shop, said, "When others use palm oil to prepare Shidol from dried Bashpata fish, I use fat of Puti fish, which creates a unique scent and taste." 

"Because of this unique taste and scent, our Shidol (dried fish) is very popular among people in the region," he adds.

In recent years, Shidol has become popular in Brahmanbaria and Sylhet region although it is mainly popular in northern districts for a long time.

Pran Bandu Das has established himself as a dedicated Shidol trader over the last 16 years though he has been involved in the dried fish business for about 40 years.

Per kg Shidol is sold for Tk600 at his shop for its quality and unique taste while other shops sell it for Tk400-450 per kg. His daily sale is worth Tk15,000 while pre-pandemic daily sale was Tk30,000-35,000.

With this, his monthly sale stood at Tk450,000. After bearing all expenses, he earns Tk45,000 monthly.

People from different areas—mainly residents of Pakshimul and Aruail unions of the upazila–come to buy Shidol from the shop. Some of them even send the delicacy to their relatives abroad.

About its preparation, Pran Bandhu says he buys Banspata dried fish from Chattogram, sort them, wash them well and brush them with Puti fish fat moderately.  Then those are kept in large pots and left there for six months. Each pot contains 40-45 kg dried fish.  Then those become suitable for sale.

"My whole family is involved in the entire process of making Shidol at home," he adds.

Suruj Ali, a local resident, said he has been buying Shidol from this shop for 10 years.  The scent and taste is unique.  

"I also send Shidol to my son, who is now abroad," he adds. 

Another customer Mansoor Ali said people crowd Pran Bandhu Das's shop because everyone knows that his Shidol is free from adulteration and unique in taste although its price is a bit higher than other shops.

Pran Bandhu said, "Many buyers send our Shidol to their loved ones abroad as they believe we do not compromise on quality." 

"Their confidence plays a significant role in making me a dedicated Shidol trader. We always give priority to customers' satisfaction, rather than mere profit," he adds.

Ratan Das, son of Pran Bandhu Das, said, "We do our best to keep its quality intact.  People are fond of our shidol very much thanks to its good quality. We do not sell wholesale so that general customers can buy it as much as they want."

Haji Abu Taleb, general secretary of Aruail Bazar Committee, said Pran Bandhu makes the dried fish very cleanly. People like their dried fish a lot as the quality of those is very good.

Economy / Top News

Brahmanbaria / Shidol / dried fish / Dried fish business / dried fish market

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Photo: Bloomberg
    Adani rout hits $71 billion as fight with Hindenburg intensifies
  • Prime Minister Sheikh Hasina. Sketch: TBS
    Continued democracy helps rapid development: PM Hasina
  • Photo: Collected
    Zamzam Well water sale halted at Baitul Mukarram market

MOST VIEWED

  • Representative Photo: Pixabay.
    Refined sugar prices rise by Tk5 per kg
  • Import curbs drive up spice prices
    Import curbs drive up spice prices
  • File Photo: Saikat Bhadra/TBS
    Market manipulation: Holding companies accountable may not be easy
  • The cultivation of winter vegetables is in full-swing on the banks of Chattogram’s Dohazari Shankh river. Winter vegetables are cultivated in large areas in Munshir Char on the north of the river while in Dharmapur, Rasulabad, Chagachar on the south.The vegetable produce in Dohazari area, where this photo was taken, are also exported to various Middle East countries. Photo: Mohammad Minhaj Uddin.
    Dohazari vegetable hub picks up steam as winter arrives
  • TCB to procure 2.20cr litres of soybean oil for OMS
    TCB to procure 2.20cr litres of soybean oil for OMS
  • Price of soybean oil up by Tk12, sugar by Tk13
    Price of soybean oil up by Tk12, sugar by Tk13

Related News

  • Lawyers to boycott 2 courts in Brahmanbaria till 30 January
  • B’baria by-polls: Expelled BNP leader Sattar begins electioneering
  • Expelled JP leader withdraws from B’baria by-polls
  • Brahmanbaria-2 by-polls: 3 pro-AL candidates withdraw nominations
  • B'baria lawyers withdraw work boycott, still demand removal of 2 judges

Features

Photo: Courtesy

The Hawkers: Where minimalism meets motifs

8h | Brands
TBS illustration

Where do Shariah-compliant mutual funds stand in Bangladesh

6h | Panorama
Sketch: TBS

A subsidy war without winners

6h | Panorama
Photo: Collected

Oppo Reno 8T first look revealed!

7h | Brands

More Videos from TBS

Youths at the invitation of TBS

Youths at the invitation of TBS

2h | TBS Graduates
Predicting next three years is tough- Kutubuddin Ahmed

Predicting next three years is tough- Kutubuddin Ahmed

3h | TBS Round Table
Pakistan plunges into economic mess

Pakistan plunges into economic mess

5h | TBS World
Shahrukh's 'Pathaan' has been making records ever since its release

Shahrukh's 'Pathaan' has been making records ever since its release

6h | TBS Entertainment

Most Read

1
Picture: Collected
Bangladesh

US Embassy condemns recent incidents of visa fraud

2
Illustration: TBS
Banking

16 banks at risk of capital shortfall if top 3 borrowers default

3
Bapex calls candidates for job test 9 years after advert!
Bangladesh

Bapex calls candidates for job test 9 years after advert!

4
Photo: Collected
Splash

Hansal Mehta responds as Twitter user calls him 'shameless' for making Faraaz

5
A frozen Beyond Burger plant-based patty. Photographer: AKIRA for Bloomberg Businessweek
Bloomberg Special

Fake meat was supposed to save the world. It became just another fad

6
Representational Image
Banking

Cash-strapped Islami, Al-Arafah and National turn to Sonali Bank for costly fund

EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Privacy Policy
  • Comment Policy
Copyright © 2023
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net