Httpool, an Aleph Holding company and a global partner of major media platforms, announced the launch of the 'All of the Colours of Mobile Advertising' Paper 2021.
The paper is aimed at brands and marketers to streamline and improve their mobile advertising planning for 2021, reads a press release.
The paper outlines how and why businesses should integrate a mobile business strategy into their marketing strategy in today's market.
Businesses will learn about the benefits of mobile marketing through tips and best practices that will help you get started on developing a successful mobile marketing strategy.
Any mobile marketing strategy should aim to improve the user experience and target a mobile-savvy audience that wouldn't normally look for your business on a desktop.
"Important advancements in mobile technology have harnessed increased consumer use of mobile devices, making it one of the key factors driving market growth at the moment, and ultimately leading to a reduction in the average selling price of smartphones," said Sunny Nagpal, co-founder and regional managing director, Httpool APAC
"The global rate of high-quality internet penetration is also a major growth driver. With this paper, we aim to help brands and businesses with the latest trends in mobile that they can adopt for their marketing efforts in 2021," he added.