Popular Bangladeshi actress Sabila Nur has signed on as the new brand ambassador of skincare brand- 'Glow & Lovely'.
The deal was confirmed recently through a contract signing ceremony in the capital, read a press release.
From now onwards, Bangladeshi actress Sabila Nur will be featured in all of 'Glow & Lovely's new communications and ad campaigns in Bangladesh.
To embrace a more inclusive vision of beauty, last year, the word 'Fair' was dropped from Unilever's flagship brand 'Fair & Lovely' and rebranded as 'Glow & Lovely'.
'Glow & Lovely' celebrates the greater diversity of beauty and encourages women to overcome obstacles and urges others to not let anything stop them from pursuing their dreams, Nur is one of them.
She is also one of the celebrities, currently who are at the peak of fame and popularity. Thousands of women in Bangladesh are getting inspiration by the 'Glow' of her success. And this is why, 'Glow & Lovely' has chosen Sabila Nur as the new face of the iconic brand.
Reiterating its commitment to a more inclusive vision of beauty, Afzal Hasan Khan, the marketing director, Beauty and Personal Care of Unilever Bangladesh, said- "As a global skin care brand, we are redefining the ideals of beauty and celebrating glowing skin, regardless of skin tone."
"Our vision is to be inclusive and provide care for all skin tones and we are relentlessly endorsing creation of women's own identity and talking about how women are successfully overcoming new challenges and progressing in their own capacities," he added.
"We aspire that she will do wonders, as the new brand ambassador, in inspiring women to pursue their own journey of crating self-identity. Sabila will also be supporting our Brand's purpose led initiative – Glow & Lovely Careers which helps equip girls in Bangladesh to have an identity of their own," he added.
"I am highly honoured and delighted to be part of Glow & Lovely, the biggest and most iconic skincare brand of Bangladesh," said Nur, the new brand ambassador.
"I am very happy and proud to be the face of such an iconic brand that is acting as bellwether for women's progressive changes and conveys a more overt message of women's empowerment," she added.