Coca-Cola Bangladesh launches new campaign to celebrate togetherness | The Business Standard
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SATURDAY, DECEMBER 02, 2023
Coca-Cola Bangladesh launches new campaign to celebrate togetherness

Corporates

TBS Report
31 December, 2020, 02:25 pm
Last modified: 31 December, 2020, 02:29 pm

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Coca-Cola Bangladesh launches new campaign to celebrate togetherness

New campaign encourages people to create moments of happiness that comes from pairing meals with a Coke

TBS Report
31 December, 2020, 02:25 pm
Last modified: 31 December, 2020, 02:29 pm
A Coca-Cola logo is pictured during an event in Paris, France, March 21, 2019/ Reuters
A Coca-Cola logo is pictured during an event in Paris, France, March 21, 2019/ Reuters

Coca-Cola Bangladesh has unveiled a new campaign with the theme 'Chutirdine Shera Shaade' that accentuates the importance of celebrating daily moments of togetherness with friends and family members.

The integrated campaign includes a thematic communication on TV, an exciting contest on Radio and an engaging 'Friday Lunch Game' on the digital platforms of Coca-Cola Bangladesh, says a press release.

Ajay Bathija, Managing Director of Coca-Cola Bangladesh, said, "Food is an integral part to Coca-Cola's DNA and plays an important role in the culture of Bangladesh. Coke with food is a perfect pairing and with this belief, we have launched a campaign that conveys the spirit of togetherness and celebrates enjoying meals together in a new way. We hope people participate in this campaign and create Coke-and-food rituals of emotion and connections across Bangladesh."

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The campaign theme is based on the brand's motive to delight families by bringing them together over a weekend meal to celebrate the spirit of sharing happiness.

The thrilling quiz contest, 'Friday Lunch Game' on Coca-Cola's digital platforms, requires participants to guess their friend's weekend meal. Winners and first-time Participants of the Friday Lunch Game will have Coca-Cola delivered at their doorsteps.

To further keep consumers engaged with the meal sharing trend, Coca-Cola also brings a month-long radio campaign 'Foorti Shaad e bhora Friday' for the consumers.

The campaign is about participating in a quiz and answering questions. Winners will be picked every week who stand a chance to win special Friday lunch along with a Coke.

Traditionally, Friday meals were always special as this is the one meal the entire family enjoys together at least once a week. However, to practice social distancing during the Covid-19 period, people are getting accustomed to staying at home, giving them the opportunity to spend more time over meals with their loved ones.

Through this campaign, Coca-Cola intends to rekindle people's love for food, encouraging them to increase the frequency of having a great meal together with family amidst the unprecedented/ new normal times.

CocaCola / Coca-Cola Bangladesh / Coca-Cola / Coca Cola / Ajay Bathija / Chutirdine Shera Shaade / Foorti Shaad e bhora Friday / Friday Lunch Game / Quiz show / digital platform

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