Berger Paints has reintroduced "Berger Easy Clean" paint with a new formula strengthened with engineered, modified polyester fibers, said in a press release.
This improved formulation was created in partnership with the Reliance Group of India, ensuring increased quality.
A K M Sadeque Nawaj, GM marketing of Berger Paints Bangladesh, said, "We continuously look forward to introducing novel innovations for our customers. Through our mutual agreement with Reliance Group, we persist with that tradition."
This partnership has enabled Berger Paints Bangladesh Ltd to be the first and only paint company in the country to implement such innovation. According to the press release, this paint comes with features like- UV sparkle cross linking polymer, superior stain resistance, low VOC, anti-fungal, faster roller/brush applicability.
It also allows better washability; while common household stains can be removed using plain water or soap water. For extreme stains, T6 thinner (tarpin oil) can be used.
According to the press release, the new formulation includes virgin polyester and polypropylene (mono-filament fibers) for secondary reinforcement in construction applications, made by Recron, a flagship brand of Reliance.
This particular variant of paint is available in drum, gallon, and liter sizes; it also offers more than two thousand shades across the country.