Ice cream sales spike defying winter at Dhaka trade fair
Skip to main content
  • Home
  • Economy
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Splash
  • Features
  • Videos
  • Long Read
  • Games
  • Epaper
  • More
    • COVID-19
    • Bangladesh
    • Infograph
    • Interviews
    • Offbeat
    • Thoughts
    • Podcast
    • Quiz
    • Tech
    • Subscribe
    • Archive
    • Trial By Trivia
    • Magazine
    • Supplement
  • বাংলা
The Business Standard
SUNDAY, MAY 29, 2022
SUNDAY, MAY 29, 2022
  • Home
  • Economy
  • Stocks
  • Analysis
  • World+Biz
  • Sports
  • Splash
  • Features
  • Videos
  • Long Read
  • Games
  • Epaper
  • More
    • COVID-19
    • Bangladesh
    • Infograph
    • Interviews
    • Offbeat
    • Thoughts
    • Podcast
    • Quiz
    • Tech
    • Subscribe
    • Archive
    • Trial By Trivia
    • Magazine
    • Supplement
  • বাংলা
Ice cream sales spike defying winter at Dhaka trade fair

Bangladesh

Jahir Rayhan
15 January, 2022, 09:40 pm
Last modified: 16 January, 2022, 10:36 am

Related News

  • Users preferred bKash for making payments during DITF this year
  • Gol gappa ice-cream is here to make you ask why?
  • Dhaka Trade Fair ends with $16 million export order
  • Far from social distancing at trade fair
  • Some 12 companies at DITF fined for irregularities

Ice cream sales spike defying winter at Dhaka trade fair

Igloo, Savoy, Polar and Milk Vita are selling ice creams in pavilions

Jahir Rayhan
15 January, 2022, 09:40 pm
Last modified: 16 January, 2022, 10:36 am
Photo: Salahuddin Ahmed/TBS
Photo: Salahuddin Ahmed/TBS

The popular belief that the demand for ice cream in winter is a little less will prove wrong if one visits the Dhaka trade fair.

At the fair, the pavilions and mini pavilions of various brands of ice cream remain crowded with buyers. The companies are making various offers and they are getting good responses.

On Friday and Saturday, lots of buyers thronged the pavilions of popular ice cream brands.

Employees of the ice cream companies say that their main purpose is to establish the brand image. However, their ice creams have been selling well and buyers are flocking to the stalls, especially after the noon hour.

Igloo, Savoy, Polar and Milk Vita are selling ice cream in their pavilions. Buyers and visitors at the fair are having a lot of fun buying and eating ice cream in between shopping and sightseeing. The salesmen at the ice cream pavilions are attracting the attention of the buyers by supplying ice cream wearing colourful outfits.

Photo: Salahuddin Ahmed/TBS
Photo: Salahuddin Ahmed/TBS

A crowd of buyers was seen gathering around Savoy's Pavilion with ice cream of different tastes in everyone's hands. Md Fahad came from Maghbazar with his friends. Three friends were eating Shahi Kheer ice cream. Fahad said eating ice cream has become a common thing at the fair.

Md Mehedi Hasan, a sales officer of Savoy, said ice cream has now become a regular product. Many people are having ice cream after coming to the fair. Our Shahi Kheer ice cream, priced at Tk100, is selling well. Lollipops are being sold at Tk15 and scoop of different flavours at Tk100 to Tk250.

He said crowds reach the peak after 3pm every day and sales are good especially on Friday, Saturday and Thursday. Our sales have been quite good from five days after the start of the fair.

Igloo and Polar are selling their scoop at Tk100. There are many flavours of ice cream including chocolate, mango and strawberry.

Igloo's brand ambassador Javed Khan told The Business Standard, "There is also Tk20 ice cream at our pavilion. The sale of ice cream at the fair is increasing day by day. However, the number of visitors and volume of the sale were higher when the trade fair was held at Agargaon in the capital. The sale at this new venue in Purbachal is two-thirds compared to the Agargaon trade fair."

Photo: Salahuddin Ahmed/TBS
Photo: Salahuddin Ahmed/TBS

Rumana Haque came with her two sons, sister-in-law and niece. All of them were eating ice cream. Rumana's sister-in-law is a Filipino. She has come to visit Bangladesh. She did not like that buyers were throwing out the ice cream packets here and there. "Everyone needs to put the soiled packet in the garbage can," she said.

Bipul Sarkar came to the fair with his family from Gulshan in the capital. Seven of them were seen eating ice cream. Bipul said, "There is a fear of corona infection, but what else to do. We need to go out with family members. Today is a holiday, so I came to the fair."

Mohammad Nahid, a salesman at Polar ice cream's pavilion, said, "We are selling cone ice creams at Tk50-70.

"We come to the fair every year for marketing. Promoting the brand is our main target."

At Milk Vita's stall, one kg ice cream box is selling for Tk174, choco bar for Tk19 and cup ice cream for Tk17. "Our cup ice cream is selling better," said a salesman.

In addition, various brands of ice cream are being sold at several food corners, including the Poonak Food Corner and Parjatan Corporation's canteen.

The 26th edition of the Dhaka International Trade Fair started on the first day of the new year. For the first time, the fair has been organised at the Bangabandhu Bangladesh-China Friendship Exhibition Center at Purbachal in the capital. The fair is held every day from 10am to 9pm and on weekly holidays till 10pm. The entry ticket is Tk40 for adults and Tk20 for children.

Top News

Dhaka International Trade Fair (DITF) / Ice cream

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Finance projects export fall, remittance rise
    Finance projects export fall, remittance rise
  • Photo: Reuters
    Vinicius, Courtois help Real edge out Liverpool for 14th European crown
  • Women voluntarily joined the peaceful procession and protested by wearing clothing of their own choice. Photo: Trishia Nashtaran
    The unhealthy obsession with what women wear

MOST VIEWED

  • Rains to drench Bangladesh
    Rains to drench Bangladesh
  • Photo: Collected
    BSEC seeks explanations from Shakib Al Hasan on entering gold venture
  • Project delays: The Sinohydro case
    Project delays: The Sinohydro case
  • Ctg port Asia’s least efficient for container handling: World Bank
    Ctg port Asia’s least efficient for container handling: World Bank
  • Photo: Collected
    It's a rumour, no Monkeypox patient detected at BSMMU: VC
  • Photo: Collected
    Country’s first tourism master plan explores products on 13 themes

Related News

  • Users preferred bKash for making payments during DITF this year
  • Gol gappa ice-cream is here to make you ask why?
  • Dhaka Trade Fair ends with $16 million export order
  • Far from social distancing at trade fair
  • Some 12 companies at DITF fined for irregularities

Features

Women voluntarily joined the peaceful procession and protested by wearing clothing of their own choice. Photo: Trishia Nashtaran

The unhealthy obsession with what women wear

8h | Panorama
Illustration: Freepik

Bangladesh is on the verge of destigmatising menstruation

12h | Features
Photo: Collected

The death of Davos?

18h | Panorama
A male Baya Weaver beating wings. Photo: Enam Ul Haque

Baya Weavers weave: ‘Must be witnessed to be fully credited’

21h | Panorama

More Videos from TBS

Attorney General's suggestion to reduce case clutter

Attorney General's suggestion to reduce case clutter

12h | Videos
Russian forces take Liman city of Ukraine

Russian forces take Liman city of Ukraine

12h | Videos
JU food prices spike, students suffer

JU food prices spike, students suffer

12h | Videos
5% tax on poultry farmers earning above Tk10 lakh

5% tax on poultry farmers earning above Tk10 lakh

12h | Videos

Most Read

1
Bangladesh Bank GM, DGM’s designation changed
Banking

Bangladesh Bank GM, DGM’s designation changed

2
Corporates go cashless…tax cut on cards
NBR

Corporates go cashless…tax cut on cards

3
Photo: Courtesy
Panorama

Misfit Technologies: A Singaporean startup rooted firmly in Bangladesh

4
British International Investment (BII) CEO Nick O’Donohoe. Illustration: TBS
Economy

BII to invest $450m in Bangladesh in 5 years

5
Representational image. Picture: Pixabay
Economy

Govt raises regulatory duty to discourage imports of 130 products

6
Photo: Collected
Industry

Spanish recycled cotton producer opens new facility in Bangladesh

The Business Standard
Top
  • Home
  • Entertainment
  • Sports
  • About Us
  • Bangladesh
  • International
  • Privacy Policy
  • Comment Policy
  • Contact Us
  • Economy
  • Sitemap
  • RSS

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net

Copyright © 2022 THE BUSINESS STANDARD All rights reserved. Technical Partner: RSI Lab